I won’t lie… The past few months have been somewhat of a whirlwind, where everything is going extremely fast and incredibly slow, simultaneously. As a small business, like so many others in the United States, the amount of struggle and loss experienced over the past 6 months has been tremendous. But as overwhelming as it’s been, we view each day as a new opportunity to grow as a brand and provide the best products and widest arrangement of fragrances available on the market.

For us, there is no stimulus. There is no payroll protection for independent operators. There’s no unemployment when sales decline and expenses rise. And without the connections like corporate businesses have, there are no bailouts. We rely only on quality products, excellent customer service, and the reputation built by our repeat customers of over 13 years to thrive.

For the past 2 months, we've been having a back and forth with L Brands corporate counsel, both internal and outside, representing Bath & Body Works. Their contention was that our Betta Than Fragrance Line violated their "trademarks" as well as created an "unfair competition" in our advertising practices.

After much research and speaking with those specializing in Intellectual Property, we are making the voluntary decision to remove all mention of Bath & Body Works comparisons, as well as all other national and international brands from our website to remove any appearance of impropriety. Fragrances will be rebranded at a later date without mention of any names/similarities to well-known brands. All removals of available products from our website should be complete by June 30, 2020.