Bold hair starts at the root. It is Fierce Follicles Friday, and we are celebrating with our Fierce Follicles™ Hair Shampoo at Buy 2 Get 1 FREE — today only. Stock up on your favorite fragrances while the offer is live.

A Shampoo That Works as Hard as You Do

Fierce Follicles™ Hair Shampoo is a rich, sulfate-free formula powered by plant-derived cleansers that lift away buildup without robbing your strands of what they need most: moisture, strength, and life. A nourishing blend of Aloe, Argan, Coconut, and Avocado oils works in harmony to hydrate the scalp, smooth the cuticle, and leave every strand looking and feeling its most fierce. Like everything we make, it is handmade-to-order, because your hair deserves better than off-the-shelf.

The Ingredients Doing the Heavy Lifting

  • Aloe Barbadensis (Aloe) Leaf Juice — Soothes and hydrates the scalp, reduces irritation, and helps lock in moisture for softer, more manageable hair.
  • Argania Spinosa (Argan) Kernel Oil — Liquid gold for your locks. Tames frizz, boosts shine, and strengthens strands from within.
  • Cocos Nucifera (Coconut) Oil — Deeply penetrates the hair shaft to restore moisture, reduce breakage, and leave hair silky smooth.
  • Persea Gratissima (Avocado) Oil — Rich in vitamins and fatty acids that nourish, improve elasticity, and add a weightless softness to every strand.
  • Decyl Glucoside & Cocamidopropyl Betaine — Gentle, plant-derived, sulfate-free cleansers that produce a rich lather while respecting your hair's natural balance.

Five Tips for Your Fiercest Hair

  1. Wash with lukewarm water. Hot water can strip natural oils and leave the scalp dry; lukewarm water cleanses comfortably and helps hair hold onto moisture.
  2. Focus on the scalp. Massage shampoo into the scalp where buildup and oils collect, and let the lather rinse through the lengths rather than scrubbing the ends.
  3. Use a small amount and repeat if needed. A small amount of Fierce Follicles™ goes a long way; for longer hair, repeat if necessary for a full, rich lather.
  4. Rinse thoroughly. Residue can dull shine, so take an extra moment to rinse until the water runs completely clear.
  5. Follow with a conditioner. Pair your wash with any of our Fierce Follicles™ Reconstructive Deep Hair Conditioners to smooth the cuticle and lock in softness.

How to Use

Wet hair. Apply a small amount of shampoo to palm. Massage the rich lather into hair and scalp. Rinse thoroughly. Repeat if necessary for longer hair. Follow up with any of our Fierce Follicles™ Reconstructive Deep Hair Conditioners.

Fierce Follicles Friday: Today Only

For today only, enjoy Buy 2 Get 1 FREE on Fierce Follicles™ Hair Shampoo. Choose from four sizes: 2.0 fl. oz. (Trial Size), 8.0 fl. oz. (Full Size), 16 fl. oz. (Refill Size), and 64 fl. oz. (Bulk Size) bottles, with over 2,000 fabulous fragrances available. Shop Fierce Follicles™ Hair Shampoo before the day ends.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse with water. If rash or irritation occurs, discontinue use

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