Join National Rum Day on August 16th as blended beverages and cocktails create a delicious celebration. Rum is a distilled clear alcoholic beverage which is a byproduct of sugar production. It can also be made directly from sugar cane juice. After the fermentation and distillation process, most rum ages in wooden oak barrels.
RUM FACT: In 1764, the British Crown placed a tax on sugar, molasses and rum on the American colonies. This tax was called The Sugar Act of 1764. It was instrumental in the unrest that finally became the American Revolution.
Rum is the third most popular spirit in the United States. Only vodka and all the whiskeys combined beat it for first and second-rankings. The spirit finds its way into citrusy mixed drinks, and cool blended summer cocktails. So much so, that rum stirs up images of sandy beaches and brightly colored umbrellas in fruity drinks.
However, rum also conjures up sailors and pirates. The reason for that is how rum came to be. In the West Indies during the 1600s, large plantations grew sugar cane. When they extracted the sugar, they created a by-product called molasses. For years, the molasses was a waste product until it was discovered it could be distilled – into rum. Then, rum became not only a commodity for trade but also a ration on the ships delivering the product. Even in the modern Royal Navy, British sailors received an allotment of rum until 1970.
GET INVOLVED: There are many ways to enjoy rum. On a hot summer day, a great way to celebrate with your favorite cocktail. Remember always to drink responsibly and never to drink and drive.
SHOP OUR CURATED COLLECTION: We've put together a fabulous collection of Rum Inspired fragrances and products! Save 15% on all National Rum Day Collection Hand Poured Soy Candles, Home Fragrance, and Bath, Body, and Beauty Care Products. Offer valid on new orders placed 08/16/2023. Cannot be combined with other offers or promotions.
